StockX Secret Sneaker Store (while working at Pophouse)

We were asked to take a back of house secret location in Detroit and transform it into a hype unforgettable experience for invite only Guests. Working hand in hand with the client we strategized an ideal retail landscape to maximize the display of inventory including sneakers, streetwear, handbags, watches, and industry collectibles.  With a design narrative based on nostalgia, corporate rebellion, curation, and transparency, our team designed custom display units and crafted a retail experience that feels authentic to the brand and objective.

Team

Photography | Eric Perry

Pophouse Project Team | Sophia Grdina , Anna Okerhjelm, Chrissy Fehan, Savannah Raus-Wuth, Jordan Wills

Partners | Sachse Construction, Detroit Metal Elements, Jiffy Signs